[Marketing] SEO Protip: Blog Post Titles

SEO means Search Engine Optimization for those of you who are unfamiliar with the term, and one of these days I should probably do a big, giant post covering the basics. For now here's one simple basic tip on improving your search results for blog content. It begins at the beginning with the title of your blog post.

Sometimes we get too creative for our own good. Titles that are fun and those that are whimsical do not always also communicate what the post is actually about.

Titles are key bits of metadata - the descriptive back-end pieces of information that Google search crawlers use to to find and define your site. Which is why it's important to fit in specific and strong keywords when naming your blog posts because it'll help your blog be found by Google. It'll also be the first thing a reader sees as they are scanning their search results so a title ought to inform readers of what they can expect to find in your post.

As a bad example of what not to do let's look at one of my old posts,  Ramblings on a Wednesday and Indiana Jones.  In that post I mainly talk about writer's block and not Indiana Jones. I think I was trying to be witty that day and reference the Roadtrip Wednesday topic that week. If f I had a Tardis I'd probably go back and change it to "Writer's Block and Indiana Jones".  This new title is still interesting and kinda fun, but now it reflects the content better.

So there is still room for creativity for SEO friendly titles. Your blog should reflect your voice as an author after all. Cut and dry titles may not be engaging enough to your audience. Just keep these questions in the back of your head before you hit publish - 1.) Is there a place to seamlessly toss in a keyword to my title? and 2.) Does my title inform or distract?