Today's post applies to authors with published works, but hopefully it will be useful to all of you in your futures.
Take a quick look at your blog or website. Are all places where you might digitally purchase your book prominently placed where readers can easily and quickly click through to the retailer of their choice? If so, good; we're done here. Go enjoy your day or this adorable youtube video.
I am always surprised by how often this information is either missing or banished to the bottom of the page where it does the author no good. Guys, you must provide a way for the consumer to buy your books, and unless you're publishing your work as an exclusive on a single platform then you really ought to be linking to more than just your Amazon page.
Diversity among book retailers is also a thing to be celebrated and supported. A retail environment without competition will not be a healthy environment for books and literacy. A lot of blogging authors who link-out to retailers, often link to the big ones such as Amazon and Barnes & Noble, but often missing is any reference to the Indiebound title pages where consumers can look for a book stocked at their nearest independent.
If you are self-publishing digital editions then logically it would follow that you'd link to all the e-retailers where your product is available. Honestly, I have never seen a self-published author who hasn't covered all their bases on their blog already. This tends to be more of a problem among authors who are published by traditional houses or small presses. It's sounds like such a simple thing, but it is easily forgotten when you're one step removed from the sell-in aspect of publishing. So when you've got the time, glance over your website and make sure your representing every sales channel. Compare it to your publisher's title page. Routine check-ups are important for humans, and they're also important for websites too.
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